UK & GDPR

Free AI Calorie Tracker in the UK: Privacy That Actually Matters

TL;DR

“Free” rarely means “no data flow.” Under UK GDPR, you want clear purpose, lawful basis, and easy deletion. For AI meal logging, watch three surfaces: photo processing, cloud AI prompts, and ad identifiers.

Your UK checklist (before install)

  1. Privacy policy names the data controller and contact email
  2. Google Play Data safety matches the policy (not vague)
  3. Explains international transfers if Firebase / US cloud is used
  4. Camera: on-device vs upload — explicit
  5. Account deletion path in-app or documented
  6. Children: under-13 handling stated

Rewarded ads vs subscriptions

Rewarded video for “extra AI credits” can be fair — if frequency-capped and consented. It should not replace honest disclosure of Advertising ID use in Play Console.

Why we built FitCoach AI with privacy language upfront

  • Camera pose tracking emphasises on-device processing
  • Meal AI can be cross-checked with Open Food Facts
  • UK site on a .uk domain signals regional intent

This article is not legal advice; consult a professional for compliance programmes.

Privacy policy · How AI food recognition works

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